Norman Estates at Rancho San Lucas

Greg Norman, one of the world’s most successful athletes and entrepreneurs, had been waiting for this moment for 30 years.

Josafat De la toba Photography ©

Visiting Cabo San Lucas in March for the official launch of Norman Estates, an exclusive real estate enclave at Rancho San Lucas, the 834-acre beachfront community on the Pacific Ocean, Greg and his wife Kirsten waxed enthusiastic about the project to a small gathering of international media, brokers and prospective buyers.

“When we were first asked to build a golf course here, I drove over the top of the hill and saw all the arroyos and dunes set back from the sea, and I said ‘Wow, this is the most spectacular piece of property I have seen in a long, long time.” The contours and topography, he said, are ideal for the routing of a great course. He also felt instinctively that this was the perfect place to build a branded real estate product, his first in Mexico.

Josafat De la toba Photography ©

Enter Francisco “Paco” Bulnes, the owner and C.E.O. of Solmar Group. A long-time fishing pal of Norman’s, Bulnes gave the globe-trotting Aussie carte blanche to develop a branded real estate product as well as a world-class golf course at Rancho San Lucas.

Norman Estates features 32 single-level estate homes and 36 luxury condominiums, all with ocean panoramas and views of a ‘least-disturbance’ golf course that weaves through a thick cactus forest and huge windswept dunes. Seven holes sit directly on the beach, a rarity in modern design. “We have three different eco-systems, which is very exciting,” Norman enthused. The 7,260-yard layout is slated to open this fall.

The new community’s coastal hacienda-style homes reflect a rustic “Baja Chic” design aesthetic, with expansive indoor-outdoor living spaces. “I like to kick off my shoes and relax when I walk into a beachfront home,” Norman stated.

The interior design of the homes was entrusted to Kirsten Norman, who earned her stripes in the hospitality industry. Masculine and elegant touches ensure that every detail is a natural extension of Greg’s distinctive lifestyle. The luxury homes are priced from $3.5 to $7 million USD. Owners will have access to an exclusive, members-only private beach club.

“This has been a passion project for myself and my husband since day one, with the goal of designing a space that we would ultimately live in,” said Kirsten. “Rancho San Lucas was the perfect canvas for me and inspired the seamless indoor-outdoor living spaces and Baja-chic interiors and will certainly raise the benchmark for beachfront living in Los Cabos.”

Norman, the serial entrepreneur who leads more than a dozen companies that bear his name and as well as his iconic shark logo, gets the last word.

“I personally look forward to spending time with my own family and creating memories in this special place,” he said with a beaming smile.

Josafat De la toba Photography ©