ON THEIR WAY TO BUILDING AN EMPIRE OF PRODUCTS, BRANDING THEMSELVES FROM HEAD TO TOE AND MAKING WOMEN FEEL HEALTHY AND SEXY…
Karena Dawn and Katrina Scott, founders of Tone It Up, are best friends and business partners. They have appeared in Vogue, In Style, Shape and SELF Magazine and are putting a fresh look on health and fitness. Jane Fonda calls them the “new faces of fitness.” SELF calls them “top motivators” and Marie Claire names them the “Power Duo”. Their hardcore following and influence is infectious and Karena and Katrina are well on their way to building an enterprise of products and media, branding themselves as the ‘it-girls’ of anything and everything.
Karena, a triathlete and sports model, grew up active and passionate about fitness. She studied kinesiology and developed a passion for triathlon. “I wanted to inspire other women to become strong and independent; to help them break out of the troubles in their life.”
Katrina, a weight-loss success story, picked up her first exercise-physiology book at the age of thirteen. Graduating with a bachelor’s degree in Health Science, she had big plans for a fitness career. “I envisioned my life as it is now. I wanted to help others that struggled like me.”
Since founding Tone It Up, they have built a brand of fitness products, community, retreats, DVDs and nutrition plans. Their nutrition programs and beach workouts inspire millions of women to live the life of their dreams every day. They have brought a fresh approach to fitness with their fun, energetic, girlfriend-to-girlfriend method of getting fit.