This Valentine’s Day, women are feeding their hearts with love, wellness, and health. And Go Red For Women, a non-for-profit organization pioneered in 2004 by the American Heart Association, is leading the charge on this initiative, proving that through awareness, research, and educational programs, women can lower the risk of cardiovascular disease, one red dress at a time.
Yes, we said dress. With heart disease and strokes claiming the lives of over 500,000 American women, the National Heart, Lung and Blood Institute (NHLBI), the AHA, and various other organizations have joined together to coin the red dress as a national symbol for women and heart disease awareness.
Thus, amid New York Fashion Week, there’s no better time and place to showcase the power of the red dress, then across the runway.
On February 7th, models, celebrities, and influencers – including Sheinelle Jones, Padma Lakshmi, and Brooke Burke – adorned their favorite ultra-fabulous red dresses in honor of the annual Go Red For Women Red Dress Collection event in New York City.
But these ladies in red didn’t only strut designer gowns, sequins, and Bichon Frise puppies, but a message of empowerment. That when fought together, there’s nothing women can’t do to.
And by the end of the evening, they proved correct, raising thousands of dollars to support the Go Red For Women cause.
Supported by Macy’s, women can continue to celebrate this month of love all February long with inspiring stories, lifestyle tips, and the purchase of Calvin Klein’s red dress with 10% of proceeds donated to Go Red For Women.